My relationship with Twitter began about a year ago. At the time, I had branched out on my own as a freelance copywriter, so I was looking for inexpensive ways to network. In one day, I created accounts for six or seven social networking sites to see which ones would engage me the most. With Twitter, I made one post, and let it sit dormant. I got busy building my website, and then got busy with clients. Then the 2008 meltdown happened, and marketing budgets dried up, including mine. No question, the recession drove me to rethink my Web strategy.
Recently the Twitter buzz (twuzz?) was becoming so loud that I couldn't ignore it anymore. Here's what I learned:
1. Follow first, then be followed. I started following some people who I consider to be thought leaders in marketing, technology and healthcare. But I'm not all business, so I follow others if they seem like someone I'd like to hang out with. I've got followers in China and the UK. How cool is that?
2. Twittering can actually lead to face-to-face interaction. Like the time I heard about a local event called Social Media Breakfast. I got some great insight into the challenges and concerns people have about using Twitter as a business tool. And more people to follow, too!
3. You may find valuable business leads. But be respectful. I found a couple freelance opportunities via posts that pointed to some industry blogs. That said, I certainly don't want to read a litany of self-promotional blather. I bet you don't either. Be yourself. Be interesting. Be valuable.
4. Don't be intimidated. If you're an introvert like I am, you may be reluctant to stand up and introduce yourself. Let me help you get started with some helpful articles:
Easy Steps for Twitter Beginners
Attract the Twitter Followers You Want
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